by The intersection of global reggaeton and American gridiron culture has officially reached a fever pitch. As the world prepares for Super Bowl LX at Levi’s Stadium, the league has unveiled a groundbreaking collaboration that merges Benito’s creative vision with the iconic branding of all 32 teams. The Bad Bunny NFL Merch collection isn’t just a clothing drop; it’s a cultural milestone marking the first time official Super Bowl-licensed gear features Spanish translations, celebrating the artist’s historic role as the first Latin male soloist to headline the Apple Music Halftime Show.
The “Concho” Collection: Designs and Details
At the heart of the inaugural Bad Bunny NFL Merch release is “Concho,” the anthropomorphic Puerto Rican toad that has become a staple of the singer’s visual identity. Designed in collaboration with Ceremony of Roses, this first capsule features the toad dressed in specialized gear representing every single NFL franchise, from the New England Patriots to the San Francisco 49ers. The design language utilizes heavyweight hooded sweaters, premium graphic T-shirts, and New Era hats that blend team-specific typography with Bad Bunny’s signature “Eye” motif, creating a high-fashion aesthetic for the modern fan.
Exclusive “Super Tazón” Branding
What sets this Bad Bunny NFL Merch apart from standard league apparel is its historic “El Super Tazón” branding. For the first time in the NFL’s century-long history, fans can purchase official merchandise that proudly displays the Spanish translation for the Super Bowl. This move highlights the league’s global expansion efforts and its commitment to the massive Latin American football audience, making these items—ranging from $40 plushie keychains to $100 heavyweight hoodies—highly sought-after collectibles even before the first whistle blows on Super Bowl Sunday.
Key Items in the Bad Bunny x NFL Drop
| Item Type | Key Design Feature | Estimated Price |
| Heavyweight Hoodie | Dual-branded sleeves with 3D embroidery | $100.00 |
| Graphic T-Shirt | Concho toad in team-specific uniform | $55.00 |
| New Era 59FIFTY | 3D “Eye” logo with team side patch | $45.00 |
| Concho Plushie | Collectible keychain with team gear | $40.00 |
Where to Buy Official Benito Bowl Gear
Finding authentic Bad Bunny NFL Merch requires acting fast, as these limited-edition pieces are expected to have a high secondary market hold value. Pre-orders are currently live on major platforms like Fanatics.com and NFLShop.com, as well as the dedicated site elsupertazon.com. For fans attending the festivities in the Bay Area, limited physical stock is being made available at the “NFL Shop Presented by Visa” within the Super Bowl Experience at the Moscone Center, offering a rare chance to snag gear without the wait times of a pre-order.
The Second Drop: Super Bowl Sunday Surprise
While the “Concho” capsule is already causing a stir, the hype surrounding Bad Bunny NFL Merch is far from over. A second “Performance” collection is scheduled to drop on Super Bowl Sunday, February 8, 2026, immediately following the halftime show. While the designs remain under wraps, rumors suggest this lineup will capture the energy of the live performance, potentially featuring items that reflect the actual wardrobe worn by Benito on stage. There is even speculation regarding a surprise release of the “BADBO 1.0” sneakers in collaboration with adidas to commemorate the night.
A Legacy Beyond the Stadium
Ultimately, the success of the Bad Bunny NFL Merch signifies a new era of sports marketing where music, fashion, and athletics are inextricably linked. By allowing fans to represent their favorite teams through the lens of one of the world’s most influential artists, the NFL is successfully reaching a younger, more diverse demographic. Whether you’re a die-hard Raiders fan or just a dedicated member of “Team Benito,” this collection offers a unique way to celebrate a moment in history where the rhythm of Puerto Rico meets the intensity of the NFL playoffs.
